How each advertiser decide on how much they should bid on their keywords, or more precisely, which position would generate the most ROI? Google Adwords can be the internet marketers aspiration, but most of them fighting to understand what Google likes and how to exactly go about it to win. It’s essential for you to know that it’s not as simply as you think to put up ads at Adwords Campaign and make it a success. Yes, a massive targeted traffic could turn you into large profits via Adwords campaign. That will happen if you know exactly how to use Adwords that will work best to your advantage.

Therefore, it can be said that every advertiser has their own bidding strategies. The “ranking-at-bottom” strategy work well as it cut the cost even lower. The advertiser can choose to state the price in the ad hoping that the customers are aware of the price before they decide to click on the ad. This has been proven successful for some of the advertisers. It’s quite obvious that the bottom-rank advertisers would have a lower click through rate (CTR). Most of the internet marketers make a decent amount of money in passive form every single month, while they have enjoying their vacation or at sleep. It sounds too tempting, but that what google adwords offers to everybody. Making money online while you sleep appeals too tempting, but be warned that paying an advertising like google adwords without any understanding about how to target traffic can lost you big money instantly.

The PPC advertisers on the first position generate more exposure which is helpful in creating the highest chance for converting. While, other advertisers believe that consumers will shop for the best price and visit all the listing from top to bottom. But, when they reach the last ad and realize that everyone sells the product at the same price and they buy the product from site i.e. currently on and save all the troubles. Advertisers who believe in the latter would try to rank on the bottom of the SERP.

The internet marketers may make a big mistakes and a big lost of money if they tend to use too broad or general keywords. This might bring a huge traffic to your website, but the number of buyers who will give you money in return of your products, is not giving you good profits to sustain your online business endeavor.

In Adwords, every click from the traffic you’ve gained is equivalent to a certain amount of dollars. That’s why you must be in cautioned of driving a large traffic that is not targeted to product or service being advertised. Using specific or long-tailed keywords is more targeted and will give you a good chance of getting more sales or conversion rate.

It’s totally a numbers game. You purpose is to make every single click counts. There are several discussion boards or groups out there who will provide you free information on how to strategize on Google Adwords that would make you more money online coming to your bank account every single month.

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According to the article “Is The Hype Over Google AdWords Quality Score Justified?” by Craig Danuloff, the keyword quality score is mainly affected by the keyword’s click through rate and the click through rate of other keywords in the ad group and account. With this quality score system, the bottom-ranking and price-in-ads strategy would result in low click through rate for the keywords, and when the quality score gets too low, the keywords would be deemed “ad rarely shows due to low quality score”.

In order to keep the ads running, advertisers now have to abandon their once working strategies and keep bidding higher or rewrite their ads to attract more clicks when they clearly realize they will be just flushing money down the drain. So who’s the really benefiting from this quality score system?