Oglaševanje v recesiji? Da ali Ne?

Večina podjetij je usmerjena k temu, da potrebuje oglaševanje. Zakaj se potem večina podjetij v času gospodarske krize ustraši in ustavi oglaševanje ?

  • ker imajo ustvarjeno sliko da ljudje nimajo denarja

  • da morajo varčevati

  • da oglaševanje tako ali tako ne bo imelo nobenega učinka

  • da ni povpraševanja

  • oglaševanje jim predstavlja dodaten strošek

Se pravi, da takoj, ko na trgu nastopi kriza, je potrebno zategniti vse pasove okoli oglaševanja! Ta princip razmišljanja je potrebno spremeniti in podjetjem oz. ljudem dokazati, da se motijo. Res je, da nekatera podjetja ne potrebujejo oglaševanja, vendar kaj se zgodi z večino tistih, ki ga potrebujejo?

Dokazano je, da so podjetja preživela in po krizi postala še močnejša, če v času krize niso spremenili politike podjetja in vseeno oglaševala. Res je, da je povpraševanje v času krize manjše, vendar je še vedno prisotno. Ne glede na to, se bodo ljudje vedno odločali za podjetja, ki jih vidijo v medijih. Vprašanje pa je, ali bo vaše podjetje med njimi. Če vas ni, je to slabše za vas, ker se bo potem stranka odločila za konkurenco in ne za vas! Vam pa je v interesu, da ste vedno korak pred vašo konkurenco in da ste vi tisti, za katerega se na koncu ljudje odločijo.

Premagati je potrebno ta strah pred recesijo in domnevnim propadom. Sami najbolje veste, da iz nič ni nič!

31 Comments on “Oglaševanje v recesiji? Da ali Ne?”

  • Oglaševanju v času gospodarske krize | Google Oglaševanje July 2nd, 2009 8:54 am

    [...] Oglaševanje v recesiji je torej najboljša možnost, da se vaše podjetje izogne gospodarski krizi in hkrati postane hitro rastoče podjetje na svojem področju. Pokaži drugim [...]

  • Oglašavanje u vrijeme ekonomske krize - Google oglašavanje October 1st, 2009 11:44 am

    [...] zagotovite si vodeće pozicije na svetskom trgu, probjedite konkurenciju i sebi povećajte prihode. Oglašavanje u recesiji je znači najbolja šansa, da vaše poduzeće zaobiđe gospodarsku krizu i ujedno postane brzo [...]

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