Prisotnost na internetu je danes zelo pomembna!
Potrošniki se o storitvah in izdelkih najpogosteje informirajo na internetu in do spletnih vsebin dostopajo preko spletnih iskalnikov. Raziskave kažejo, da več kot 70 odstotkov ljudi išče informacije o izdelkih ali storitvah na internetu, in sicer tako, da v iskalnik vpišejo ključne besede za iskani izdelek ali storitev. Ko nam iskalnik ponudi rezultate iskanja, skoraj zagotovo pogledamo prvi, drugi in tretji zadetek. Če med prvimi tremi zadetki nismo našli iskanega, pogledamo še preostale zadetke na prvi strani, skupaj deset zadetkov. Le redko pregledamo še zadetke na drugi ali tretji strani, skoraj nikoli pa na četrti, peti, šesti … strani.
Dejstvo je, da je prisotnost na internetu nujna, pomembno pa je tudi, katero mesto zasedate na iskalniku. Glede na specifičnost vaše dejavnosti se pripravijo ključne besede, po katerih uporabniki iščejo informacije. Kot rezultat iskanja se bo v obliki sponzorirane povezave pojavil vaš tekstovni oglas, ki je povezava na vaše spletno mesto. Oglasi se prikazujejo tudi na Googlovih partnerskih straneh. Na ta način nagovarjate tiste potrošnike, ki se zanimajo za vas in iščejo vaše produkte in storitve.
Prednost google oglaševanja so cenovna ugodnost in dostopnost, prikazovanje oglasa zgolj zainteresiranim strankam in učinkovita in nadzorovana poraba vaših sredstev.
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Cu Later
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Hi There
Sounds like a plan to me
Sincerly
Ive been reading along for a while now.
Talk Later
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Moin
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